Global sustainable tourism is travel that protects natural and cultural resources while supporting local economies and communities for the long term. Rather than extracting value from destinations, this approach ensures that tourism strengthens the places and people visitors encounter, creating lasting benefits that outlive any single trip.
The concept matters now more than ever. Tourism accounts for roughly 10% of global economic activity, spanning transportation, accommodations, restaurants, retail, arts, entertainment, and personal services. When managed thoughtfully, this massive sector can fund conservation efforts, preserve …